Specializing in "internationalizing" your company


It is a big world out there, with a tremendous amount of possibilities. It is easy for a small- or medium-size enterprise (SME) to be overwhelmed by international business ventures. Which markets to enter, what is the best sales method, conducting market research and analysis, customizing literature, financing vehicles and shipping considerations are just a few of the issues involved. Not to mention, documentation and foreign regulatory compliance! It is enough to bedevil even large multi-national corporations with deep pockets.

The key to becoming an export success is to "internationalize" your company. Stamp an international flavor on every aspect of your operations. Your receptionist should be as comfortable taking a phone call from Mumbai, India as from Muncie, Indiana. Your product manager's outlook should be multi-market oriented: Is the product as viable in Atlanta, Georgia as in Tibilisi, Georgia.

Fortunately, SMEs already have the number one asset when it comes to competing internationally: a highly qualified staff that is accustomed to wearing a number of different hats. A smaller, multi-skilled and cross-functional staff enables SMEs to quickly answer market needs and outperform large corporations. This reality is critical when it comes to competing in foreign markets.

There is a need for a few international experts that can provide a macro-oversight of international activities, but there is no need to reinvent the existing functions of your organization. Your "international department" should be operationally integrated into the company, as opposed to working in a vacuum.

It is the mission of PITALA to provide you with actionable international business expertise, market assessments and strategic planning, and the training necessary to empower your staff to perform on an international level.

“Profits could be dramatically increased for most exporters through operational efficiency gains and proactive targeting of key markets.” PITALA 1995–2012